Powerful Marketing Via Mobile and Web: Use Your Target Audience's Short Attention Span to Your Advantage

Mobile and Web Marketing - Your Audience Has a Short Attention Span!

Checking Email during breakfast? Maybe. Studies show that more people are browsing the Web more often via mobile device. Knowing this, marketers can create successful online content using a rule called "The Bottom Line".

Want to do Powerful Marketing via Mobile and Web? Here’s your target audience summed up in Three Magic Words: Short Attention Span.

Most people don’t read anymore. They skim. You already knew this. But are you applying this knowledge to your marketing efforts every day? Probably not. Instead, when you or your marketing team sets out to build a page of content, you go back to tried and true methods you have been using since high school: You write your Headline or Title (h1 tag), you write your Topic Sentence (or maybe not!), First Paragraph, Second Paragraph, and so on. If you really knock yourself out, you might add an image or a subheading.

Here’s the point (right here on the page you are now reading) where most readers have already decided if they will continue reading or not. If they don’t immediately see the value in what you are saying… [ read more ]

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Five Keys to Generating New Business with Online Marketing

Internet Marketing Strategy is Essential for Your Business

Recently I gave an online seminar on Five Keys to Generating New Business with Online Marketing. Here’s an outline of what we covered. A video of the seminar will be available soon.

1. Your Value Proposition and Your Business Goals

What is Your Value Proposition?

You need to be able to say what your business does, why people need it, and how it is different from competitors. Use % and $ to make this clear. [ read more ]

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