Shopify was the right choice for our new ecommerce platform.
On January 12, 2021, Insect Shield moved from a first generation ecommerce platform called Able Commerce to Shopify. The difference has been striking.
Making improvements to usability and search engine performance is so much easier. Things that would have taken hours using a $125/hour developer can now be done in 60 minutes or less by a $75/hour contractor. Adding pages, making updates, edits and basic SEO can be done quickly and easily in-house.
The selection of apps available to add features and functionality is truly amazing. We use an insanely good, free app for our affiliate program that would have cost thousands of dollars to integrate with an old school web platform.
Most remarkable is what happened to our ecommerce conversion rate. Our organic search conversion rate went from 4.2% to 6.3%. Paid search CVR went from 4.6% to 6.4%. And, as you might expect (because Shopify is a modern, user experience-focused platform), our overall conversion rate on mobile increased by 36%: from 2.7% to 3.7%. When 60% of sessions are on mobile, a 3.7% CVR drives serious revenue growth.
We transferred a solid site structure and nice look-and-feel over from our old site, but the conversion rate success is primarily due to Shopify. None of us at Insect Shield has second thoughts about moving to the new platform.