Google Analytics: How to Add a New User to a Google Analytics Account

NOTE: This page needs an update. Until then, you can refer to the Google support page for instructions.
Here’s how to add a new user to your Google Analytics account. You can give anyone access as long as they have a Google account. You can give them “View reports only” access or you can give them “Account Administrator” access. The latter allows the user to add and delete other account users, create filters and change other settings on the account.

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