Here’s a look at Insect Shield’s growth in 2020 and 2021 on the organic search channel. Our business is highly seasonal, peaking in the spring. Compare April 2020 traffic to April 2021.
I did the work myself using Shopify, SEMrush, Google Search Console, Screaming Frog, Google Analytics, various keyword research tools, and a lot of hands on experience gained over the years.
Note the progress we have made against our number one competitor, Amazon. We overtook them in June of last year. Today our visibility in SERPs for high conversion rate keywords like “insect repellent clothes”, “women’s insect repellent clothes”, and dozens more, is 43% vs. their 31% (bottom chart).
In July 2021, we added commercial content to one of our top informational search intent pages about insects. We saw a drop in overall traffic, but a significant improvement in conversions from that landing page. We will continue this strategy with other informational pages in 2022.