Web Marketing Pro Blog

I received a snappy-looking email update from a company called JointContact a minute ago. Checking the footer, I found “Powered by VerticalResponse”. McBuzz is always looking for good ways to reach customers and we advise our customers about how best reach out to customers of their own. VerticalResponse looks like a good candidate.

I bring this up for two reasons:

1. Email marketing is not dead. Done right, with an easy double opt-in and an equally easy opt-out, it is actually an essential part of any good web marketing strategy.

2. Facebook is another great way to reach new and existing customers. VerticalResponse tells how in this post on their blog: Facebook - How Do I Love Thee?

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Does it seem like everywhere you look right now someone is talking about Facebook? I’ve seen reports about Robert Scoble taking over Facebook. Scoble is someone to take note of, whatever he is up to. Here Scoble offers a video of Steve Broback talking about a Seattle Facebook Event called Community Building in the Age of Facebook. Scoble uses video all the time on his blog and elsewhere. More and more, this is going to be how people blog and put information up on websites. And Scoble likes Facebook. So we should keep an eye on Facebook.

Scoble thinks Facebook is hot because it is much more of a “media channel” than a blog. I’m still getting my head around this. Here’s a good rundown of Facebook for Professionals in the meantime.

What’s your point?! you ask? Mark McLaren and McBuzz Communications will be attending the Seattle Facebook Event. Very fired up about it. Check it out!

Popularity: 65% [?]

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Google recently introduced a new paid version of its Site Search for Small Businesses. It has a number of advantages over the free service, the most obvious of which is the fact that there will be no advertisements next to search results. You can also customize search results so that the pages you want to show up at the top of the results are given more weight than other pages.

For more, see Google Enterprise: Google Custom Search Business Edition (CSBE) and the Google Custom Search Help Center — and these articles for an overview:

(If you only have time to read one, read the eWeek article.)

Google Launches Hosted Website Search for SMBs
eWeek.com

Google Offers to Run Site Search Engines
washingtonpost.com

It’s just a hunch, but using this service could also improve the site’s performance in standard, external Google searches.

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In order to draw lots of traffic, I really should write about National Workplace Napping Day, but I’m determined to hang up the black hat.

After just over a year on Blogger, it’s great to finally be here under the mcbuzz.com domain.

It’s the view of many SEOs that a blogger is better off using his own domain for a blog rather than a free service like Blogger or WordPress.com because the visibility garnered by the blog goes to that domain rather than to the domain of the free service. (The old McBuzz Blog is at mcbuzz.blogspot.com.)

I wonder whether it might be more advantageous, though, to have a domain like blogspot.com pointing to mcbuzz.com, which is how things were. My mcbuzz.blogspot.com site had links to mcbuzz.com on every page.

More on this question at a later date. Soon I hope to have some worthy topics to discuss with readers.

Thanks for visiting!

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