Web Marketing Pro Blog

I would just like take a moment to point out that the old McBuzz Blog on Blogger still does very well, thank you very much, on the keyword “national workplace napping day” (currently in the #10 slot on page 1)*.

It would still be folly to infer from this that I know more about National Workplace Napping Day than the average person on the street.

It would not be completely off base to infer that there is something missing from the Google search algorithm when it comes to finding authoritative or useful information about obscure national holidays. What, exactly, could it be? I am dying to find out! Because the answer could hold the key to other mysteries of the Google Search Universe.

*Time for an update to that report. The old McBuzz Blog has fallen to #14 — or #4 on page 2, if you like. But the mcbuzz.com website/blog — official site of Mark McLaren and McBuzz Communications — is now #9 on page 1. So, whereas before, a blog that had nothing to do with National Workplace Napping Day was on page one of Google for those keywords, now appearing above it in the rankings is a website that merely refers to the former’s placement on Google.

This is good for some search engine marketing specialists — like McBuzz. The hard part for consumers is figuring out which search engine marketing specialists have any idea why Google thinks Mark McLaren and McBuzz Communications are so closely related to a national holiday about taking naps at work. Snore…

Popularity: 29% [?]

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Pat McCarthy at ConversionRater.com recommended a powerful WordPress plugin called Ultimate Tag Warrior to his readers the other day. This is a helpful plugin for a number of reasons: it highlights keywords in your blog posts while allowing you to keep your WordPress categories relatively limited and thus more organized.

When the WordPress categories on a blog number more than about, um, twenty, it’s hard to see how they help to organize the site. Assign 4 or 5 or more categories to the same post and the utility of the categories is watered down or lost altogether.

But you still need to highlight keywords in your posts so that directories like Technorati have something to grab onto. This is what WordPress plugins like Ultimate Tag Warrior allow you to do.

Keywords are not the same thing as categories. There are way more keywords than there are categories. See my comment on the ConversionRater post above for an example. The blogosphere is not clear on this, however. People use the word “tag” to mean “category” and also “keyword”.

This deserves more attention, because the way you use tags, categories and keywords has a significant effect on the visibility of your blog to search engines AND to the organization and usability of your blog for human readers.

Popularity: 39% [?]

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