Mark McLaren is a Web Analytics Association Member 2007
Mark McLaren is a Web Analytics Association Member

WordPress Plugin Ultimate Tag Warrior - Boost Visibility with Keywords

Pat McCarthy at ConversionRater.com recommended a powerful WordPress plugin called Ultimate Tag Warrior to his readers the other day. This is a helpful plugin for a number of reasons: it highlights keywords in your blog posts while allowing you to keep your WordPress categories relatively limited and thus more organized.

When the WordPress categories on a blog number more than about, um, twenty, it’s hard to see how they help to organize the site. Assign 4 or 5 or more categories to the same post and the utility of the categories is watered down or lost altogether.

But you still need to highlight keywords in your posts so that directories like Technorati have something to grab onto. This is what WordPress plugins like Ultimate Tag Warrior allow you to do.

Keywords are not the same thing as categories. There are way more keywords than there are categories. See my comment on the ConversionRater post above for an example. The blogosphere is not clear on this, however. People use the word “tag” to mean “category” and also “keyword”.

This deserves more attention, because the way you use tags, categories and keywords has a significant effect on the visibility of your blog to search engines AND to the organization and usability of your blog for human readers.

Popularity: 39% [?]

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