McBuzz Communications | Mark McLaren » social networking http://www.mcbuzz.com Search Engine Optimization, Social Media Marketing, WordPress Websites Mon, 23 Jan 2012 20:54:38 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Social Media and Social Transformation via the Internet: The Cluetrain Manifesto http://www.mcbuzz.com/2010/social-media-transformation-via-internet-the-cluetrain-manifesto/ http://www.mcbuzz.com/2010/social-media-transformation-via-internet-the-cluetrain-manifesto/#comments Fri, 05 Mar 2010 03:25:52 +0000 mcbuzzler http://www.mcbuzzmedia.us/mcbuzz/?p=465 On the “Reading Social Media” Book Club Blog, Veronica Sopher and Maya Bisineer have posted my summary and review of The Cluetrain Manifesto. The Cluetrain Manifesto is a social media classic that was written before the term “social media” even existed: way, way back in 1999-2000. It says everything that’s now familiar to us social media types. But it’s not written as a book on marketing or business; it’s about the Internet and its implications for the way humans – mainly humans in corporate America, but really all humans living in industrialized countries – communicate.

Check it out and let me know what you think!

Summary and review of The Cluetrain Manifesto: The End of Business as Usual
by Mark McLaren

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