Powerful Marketing Via Mobile and Web: Use Your Target Audience's Short Attention Span to Your Advantage

Mobile and Web Marketing - Your Audience Has a Short Attention Span!

Checking Email during breakfast? Maybe. Studies show that more people are browsing the Web more often via mobile device. Knowing this, marketers can create successful online content using a rule called "The Bottom Line".

Want to do Powerful Marketing via Mobile and Web? Here’s your target audience summed up in Three Magic Words: Short Attention Span.

Most people don’t read anymore. They skim. You already knew this. But are you applying this knowledge to your marketing efforts every day? Probably not. Instead, when you or your marketing team sets out to build a page of content, you go back to tried and true methods you have been using since high school: You write your Headline or Title (h1 tag), you write your Topic Sentence (or maybe not!), First Paragraph, Second Paragraph, and so on. If you really knock yourself out, you might add an image or a subheading.

Here’s the point (right here on the page you are now reading) where most readers have already decided if they will continue reading or not. If they don’t immediately see the value in what you are saying… [ read more ]

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SEO 101: When Bad Title Tags Happen to Good Websites

Some search engine optimization techniques are difficult. Others are not. It’s easy to find otherwise well-built, engaging websites with really bad SEO. By “really bad”, I just mean completely neglected or overlooked. HTML title tags are a frequently neglected aspect of SEO that, when fixed, can have an immediate impact on search rankings. On most sites built with content management systems like WordPress, fixing a bad title tag takes 2 minutes and a little keyword research.

Smashing Ideas sitelinks in Google search resultsHere’s an example. Smashing Ideas is a cutting edge digital media agency that makes smartphone apps and other cool stuff. Their website looks great. It’s well built, easy to use. Information is easy to find. One way to check the health of a website – its ease of use and visibility in search engines – is to see if it shows up with sitelinks in Google search results. It does. Click the image at right to see what sitelinks for SmashingIdeas.com looks like. (Read more…) [ read more ]

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