Powerful Marketing Via Mobile and Web: Use Your Target Audience's Short Attention Span to Your Advantage

Mobile and Web Marketing - Your Audience Has a Short Attention Span!

Checking Email during breakfast? Maybe. Studies show that more people are browsing the Web more often via mobile device. Knowing this, marketers can create successful online content using a rule called "The Bottom Line".

Want to do Powerful Marketing via Mobile and Web? Here’s your target audience summed up in Three Magic Words: Short Attention Span.

Most people don’t read anymore. They skim. You already knew this. But are you applying this knowledge to your marketing efforts every day? Probably not. Instead, when you or your marketing team sets out to build a page of content, you go back to tried and true methods you have been using since high school: You write your Headline or Title (h1 tag), you write your Topic Sentence (or maybe not!), First Paragraph, Second Paragraph, and so on. If you really knock yourself out, you might add an image or a subheading.

Here’s the point (right here on the page you are now reading) where most readers have already decided if they will continue reading or not. If they don’t immediately see the value in what you are saying… [ read more ]

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Online Marketing Secrets: Driving Traffic to Your Website is Only the Beginning

Recently I received a question about driving traffic to a website in order to increase sales. Specifically, the question was, what do the “big boys” use to generate sales and leads on their sites? The big boys (and girls) like to use big advertising budgets of anywhere from $100,000 to $1,000,000 or more per month.

Like Online Marketing - Girl Studying Piano Learns Best with Instructor

Want to learn to play the piano? You'll be more successful with an instructor. Online marketing is the same. Hire a consultant if you want to do it right.

They spend this on traditional advertising, of course, like TV, magazines and newspaper ads. Online they spend their budgets on Google AdWords and other pay-per-click advertising, display advertising (graphical ads), search engine optimization, and professional graphic designers and “user experience” designers. They also spend good money on web analytics packages like Omniture, Webtrends, and the new Google Analytics Premium. In addition to their giant advertising budgets, they pay salaried employees and independent consultants hundreds of thousands of dollars per month to plan, implement, manage and…  [ read more ]

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