Online Marketing & Good UI Design: Why the Blog Archives Widget is Worthless

If you have a blog and you have an “Archives” Widget in your sidebar, take a minute to ask yourself, “Why is this here?” More than likely, the answer is that is was there by default or you or your webmaster put it there because you need to have something in the sidebar and you have seen other blogs with an Archives menu so you thought you would follow suit. […] [ read more ]

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5 Tips for Better Search Engine Optimization with WordPress

On June 12, I had the great pleasure of presenting at WordCamp Vancouver. Duane Storey and the rest of the organizers did an awesome job. The conference was a big hit. If you get the chance, definitely check it out next year.

My presentation was called “Get Found Easier and Grow Your Business: 5 Tips for Better Search Engine Optimization with WordPress”. Thirty minutes is just about enough time to get through the essentials of SEO for WordPress, although I’m sure it could be a two-hour presentation without too much trouble.

Half of the time does not involve using WordPress! I do a quick overview of what a keyword is, how to pick a good keyword, how to check your initial search ranking, and, after optimizing, how to see if your optimization efforts had any effect!

Understanding keywords is absolutely critical to search optimization, but it’s not often talked about in a way that most people can get. This is going to have to change as more businesses use WordPress and other CMS solutions for websites and then decide that they need to do their own SEO.

The 5 Tips for Better SEO are spelled out in the presentation slide deck below. They are also available in PDF form here (right click and select “Save Target As…” or “Save Link As…” to download).

5 Tips for Better Search Engine Optimization with WordPress (PDF)

At the end of the slides and the PDF, there are links to SEO Plugins, Tools and Resources. If you would like the .pptx file of  the presentation – including the Notes – contact me.

Here are the 5 Tips for Better Search Engine Optimization with WordPress in case you want a quick overview:

Tip #1 : Use keywords in your HTML page title

Tip #2 : Write a page description that makes people want to read more (include keywords)

Tip #3: Customize permalinks

Tip #4 : Use keywords in the visible page

Tip #4 continued: Make content “sticky”, useful, a resource

Tip #5: Links

•Inbound Links are the Number One Search Ranking Factor
(and #2, #3, #5)  according to seomoz.org
•External Links
•Internal Links
•Use keywords in link text
•Use inbound link tools

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