Search Engine Optimization 101 – How to Choose Keywords: A Lesson from the Bayer Aspirin Marketing Team

Successful online marketers understand the need to talk about their products in terms customers recognize and respond to.

Search Engine Optimization 101 - Choosing Good Keywords - Low Dose Aspirin PackagingChoosing good keywords is hard – no matter what size your business is. Sometimes it’s a challenge to get my clients to see the importance of using language in their marketing materials – including their website – that they themselves wouldn’t necessarily use to talk about their products or services.

Sometimes C-level executives don’t like using words they feel have [ read more ]

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Search Engine Optimization for WordPress Tutorial Presentation

WordPress SEO – WordCamp Portland 2010 – Full-Length Video [ read more ]

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5 Tips for Better Search Engine Optimization with WordPress

On June 12, I had the great pleasure of presenting at WordCamp Vancouver. Duane Storey and the rest of the organizers did an awesome job. The conference was a big hit. If you get the chance, definitely check it out next year.

My presentation was called “Get Found Easier and Grow Your Business: 5 Tips for Better Search Engine Optimization with WordPress”. Thirty minutes is just about enough time to get through the essentials of SEO for WordPress, although I’m sure it could be a two-hour presentation without too much trouble.

Half of the time does not involve using WordPress! I do a quick overview of what a keyword is, how to pick a good keyword, how to check your initial search ranking, and, after optimizing, how to see if your optimization efforts had any effect!

Understanding keywords is absolutely critical to search optimization, but it’s not often talked about in a way that most people can get. This is going to have to change as more businesses use WordPress and other CMS solutions for websites and then decide that they need to do their own SEO.

The 5 Tips for Better SEO are spelled out in the presentation slide deck below. They are also available in PDF form here (right click and select “Save Target As…” or “Save Link As…” to download).

5 Tips for Better Search Engine Optimization with WordPress (PDF)

At the end of the slides and the PDF, there are links to SEO Plugins, Tools and Resources. If you would like the .pptx file of  the presentation – including the Notes – contact me.

Here are the 5 Tips for Better Search Engine Optimization with WordPress in case you want a quick overview:

Tip #1 : Use keywords in your HTML page title

Tip #2 : Write a page description that makes people want to read more (include keywords)

Tip #3: Customize permalinks

Tip #4 : Use keywords in the visible page

Tip #4 continued: Make content “sticky”, useful, a resource

Tip #5: Links

•Inbound Links are the Number One Search Ranking Factor
(and #2, #3, #5)  according to seomoz.org
•External Links
•Internal Links
•Use keywords in link text
•Use inbound link tools

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Free Social Media Marketing Tool: Press Release Grader

Free tools for social media marketing are popping up everywhere. For a huge list of free and paid social media monitoring tools, there is the Wiki of Social Media Monitoring Solutions. The Press Release Grader from Hubspot is a tool of a different sort, in fact, in addition to checking for basics like contact information, it’s more about search optimization than anything else.

Free Social Media Marketing Tool: Press Release Grader

Unlike monitoring tools, Press Release Grader is not about gathering information and figuring out what to do with it. It’s an instructive tool that runs your press release through a checklist, giving you feedback about things like the readability level (high school, college, graduate school), overused words and words used most often.

One of my favorite features is a link checker that inspects the number and quality of links you include in the body of the release. Since many press releases will wind up on the Web, links are especially important. You need to be sure to include good links: think about the pages you are linking to and whether you have included keywords in the links.

Press Release Grader is an instructive tool in another sense: it teaches the user how to optimize content. Many of the same principles apply to all Web-based publishing. It’s also likely that this tool will improve as Hubspot gets feedback from users. There are search engine optimization tools that do the same thing, Hubspot and Optify are two notable providers.

Press releases are not dead. They are still a valuable way to get the word out and build inbound links. So, as long as you are going to use them, you should take a few minutes to check them over with a tool like Press Release Grader.

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