Powerful Marketing Via Mobile and Web: Use Your Target Audience's Short Attention Span to Your Advantage
Jun 29, 2012
Want to do Powerful Marketing via Mobile and Web? Here’s your target audience summed up in Three Magic Words: Short Attention Span.
Most people don’t read anymore. They skim. You already knew this. But are you applying this knowledge to your marketing efforts every day? Probably not. Instead, when you or your marketing team sets out to build a page of content, you go back to tried and true methods you have been using since high school: You write your Headline or Title (h1 tag), you write your Topic Sentence (or maybe not!), First Paragraph, Second Paragraph, and so on. If you really knock yourself out, you might add an image or a subheading.
Here’s the point (right here on the page you are now reading) where most readers have already decided if they will continue reading or not. If they don’t immediately see the value in what you are saying… Continue reading