Not being found on the Web? The success of your business depends on visibility. If people can’t find you, they will take their business somewhere else.

Recent studies show that people use search engines like Google, Yahoo! and MSN.com to find local businesses more than any other resource, including traditional means like the yellow pages.

If your business has a website, it should be at or near the top of the first page of search results when you search for the name of the business. (If your business has a common name, your website should be at the top of results when you search for the business name and the city it’s in.) If not, you are probably losing business to competitors.

Unless search engines know where to find your website, it doesn’t matter how unique your business name is. Try searching for the name of your business right now and see what is at the top of page one.

Likewise, if you own your own business, people should be able to find your business website by searching for your name and the city your business is in. See what I mean by googling “Mark McLaren Seattle“.

What’s the difference between “paid” and “natural” (aka “organic”) search results?

Good search engine optimization is not about tricks or short term solutions. It’s a matter of putting quality content on your site, presenting that content in such a way that both human beings and search engines can understand it, keeping it fresh by using a blog to offer insights and updates on a regular basis, and encouraging other highly ranked sites to link to you.

McBuzz will help you put your website, and other resources about your business, at the top of search results — where they should be. You may even have some negative or otherwise undesirable links showing up above your site when you search for the name of your business. McBuzz will help you push those down and put the links you want above them.

Even if you are using Pay Per Click advertising like Google AdWords, your website and your business will benefit from basic search engine optimization. Recent studies indicate that doing well in “natural” search results boosts the performance of paid advertising on results pages, and vice versa. (What’s the difference between “paid” and “natural” search results?)

McBuzz Search Engine Optimization results are guaranteed. Call (800) 209-2919 now to find out how we can bring you new business through your website.

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