Jun 20, 2011
“SEO Success with WordPress: How to Use a Few Great Plugins and Tools to Make Money with Your WordPress Site” will be the topic of my free, live presentation & workshop at the July Seattle WordPress Meetup on Thursday evening, July 7th at TechStars in South Lake Union, Seattle at 6:30 PM.
UPDATE: July 8, 2011 – The slides for this SEO presentation are embedded below.
Here are the slides from the SEO presentation & workshop.
If you are a WordPress user – or even if not – you’ll learn how to set up your website to collect the essential information you need to find out whether your search engine optimization efforts are paying off.
For more information – including map and directions to TechStars – and to RSVP, visit the SEO Success with WordPress Presentation page on the Seattle WordPress Meetup site.
Here’s a summary of the presentation and workshop, which also appears on our Meetup.com website (link above). You do not need to be a Meetup.com user to attend, but do sign up if you would like to learn more about our very active and growing WordPress group for developers, designers, and users of every stripe, including great support for newbies. [...]
The presentation will be about 40 minutes with 5 minutes for questions at the end. We will also do a follow-up Q&A and SEO workshop after the break. I’ll show how to install the required search optimization plugins and tools during the workshop instead of during the main presentation.
Justin Briggs gave a great presentation on SEO at the recent WordCamp Seattle. He noted that WordPress does a good job of optimizing your posts and pages automatically. All you need to do to get these benefits is install WordPress. Combine this with the list of SEO techniques Justin offered in his talk and you are on your way towards practical SEO for WordPress.
Once you apply SEO techniques, you need to use some basic analytics and SEO tools to find out if the work you did actually paid off. My presentation will show you how to set up and use those basic tools so you can clearly see the connection between optimizing your website and getting the results you need to achieve success for your business.
Specifically, you’ll be able to use the All In One SEO Pack plugin and the information you get from Google Analytics, Webmaster Tools and the Gravity Forms SEO Add-on to follow a process of continuous optimization that will actually make you money, not just put you at the top of search rankings.
In the main SEO presentation we’ll cover the following:
1. How to choose good keywords and improve the content you already have
2. Where to put keywords (and how to come up with great ideas for new content)
3. How to check Google Analytics, Webmaster Tools and Gravity Forms for feedback about keywords and traffic on your website
4. How to refine content on your website using keywords that produce the best results
Following the break, I will offer an informal search engine optimization workshop/SEO class to show how to install the following plugins and tools you’ll need.
1. Install All In One SEO Pack plugin
2. Install Google Analytics plugin by Yoast
3. Setup a Webmaster Tools account
4. Install Gravity Forms
5. Install SEO Add-on for Gravity Forms
6. Install Rank Checker add-on for Firefox
For more information – including map and directions to TechStars – and to RSVP, visit the SEO Success with WordPress Presentation page on the Seattle WordPress Meetup site on Meetup.com.