SEO Success with WordPress Presentation/Workshop in Seattle, July 7th

Google Analytics - Actionable Information and Results“SEO Success with WordPress: How to Use a Few Great Plugins and Tools to Make Money with Your WordPress Site” will be the topic of my free, live presentation & workshop at the July Seattle WordPress Meetup on Thursday evening, July 7th at TechStars in South Lake Union, Seattle at 6:30 PM.

UPDATE: July 8, 2011 – The slides for this SEO presentation are embedded below.

Here are the slides from the SEO presentation & workshop.

If you are a WordPress user – or even if not – you’ll learn how to set up your website to collect the essential information you need to find out whether your search engine optimization efforts are paying off.

For more information – including map and directions to TechStars – and to RSVP, visit the SEO Success with WordPress Presentation page on the Seattle WordPress Meetup site.

Here’s a summary of the presentation and workshop, which also appears on our Meetup.com website (link above). You do not need to be a Meetup.com user to attend, but do sign up if you would like to learn more about our very active and growing WordPress group for developers, designers, and users of every stripe, including great support for newbies. […]

The presentation will be about 40 minutes with 5 minutes for questions at the end. We will also do a follow-up Q&A and SEO workshop after the break. I’ll show how to install the required search optimization plugins and tools during the workshop instead of during the main presentation.

Some background
Justin Briggs gave a great presentation on SEO at the recent WordCamp Seattle. He noted that WordPress does a good job of optimizing your posts and pages automatically. All you need to do to get these benefits is install WordPress. Combine this with the list of SEO techniques Justin offered in his talk and you are on your way towards practical SEO for WordPress.

Once you apply SEO techniques, you need to use some basic analytics and SEO tools to find out if the work you did actually paid off. My presentation will show you how to set up and use those basic tools so you can clearly see the connection between optimizing your website and getting the results you need to achieve success for your business.

Specifically, you’ll be able to use the All In One SEO Pack plugin and the information you get from Google Analytics, Webmaster Tools and the Gravity Forms SEO Add-on to follow a process of continuous optimization that will actually make you money, not just put you at the top of search rankings.

In the main SEO presentation we’ll cover the following:

1. How to choose good keywords and improve the content you already have
2. Where to put keywords (and how to come up with great ideas for new content)
3. How to check Google Analytics, Webmaster Tools and  Gravity Forms for feedback about keywords and traffic on your website
4. How to refine content on your website using keywords that produce the best results

Following the break, I will offer an informal search engine optimization workshop/SEO class to show how to install the following plugins and tools you’ll need.

1. Install All In One SEO Pack plugin
2. Install Google Analytics plugin by Yoast
3. Setup a Webmaster Tools account
4. Install Gravity Forms
5. Install SEO Add-on for Gravity Forms
6. Install Rank Checker add-on for Firefox

For more information – including map and directions to TechStars – and to RSVP, visit the SEO Success with WordPress Presentation page on the Seattle WordPress Meetup site on Meetup.com.

Comments: 4

4 comments

I’ve been implementing the SEO tips and tricks presented at the workshop (which was excellent) and I’m running into a question. Other folks in my office are advising me not to use the AIO SEO with Thesis Themes. Do you agree with this? Their report is that it has shut down other sites.

@Ta – Depending on your goals for SEO, the Thesis theme may be all you need. The critical thing that All In One SEO Pack plugin allows you to do (that’s not usually possible with a standard WordPress theme) is to customize the HTML title tag of each page and post. It also allows you to write a custom Description meta tag for each page and post.

On a blog, the Description meta tag is not something you need to customize. I do recommend you write a custom Description for pages like the home page, About Us, Services, Portfolio, etc., when these are part of the site, and other main pages – or posts that you really want to get people to visit – but with regular blog posts it’s not so much an issue because Google and Bing will create a Description for you using content from the body of the post.

Does Thesis let you write a custom Description meta tag?

The title tag is the #1 SEO ranking factor that you control. (Inbound links are more influential, but you don’t always control these.) So you need to be able to write good title tags. These can be more keyword rich and written more for how they appear in search results pages than the visible h1 title on the page (which should be more for human readers). But I believe Thesis lets you write custom HTML titles, correct? So I’d say be sure to write custom titles using the techniques we talked about at the search engine optimization seminar and that will go a long way toward optimizing your site.

I should add that you don’t have to use All In One SEO Pack. There are other good SEO plugins. I used All In One for the seminar because it’s fairly simple and works with most themes. If there is another SEO plugin that works better with Thesis, there’s no reason not to use that.

It does appear that I can write custom description tags. I’m pretty new at this. These are my options:

Document Head
+Title Tag Settings
+Robots Meta Tags
+Canonical URLs
+Syndication/Feed URL
+Additional Scripts

and so if I start the tutorials provided I should be able to figure out how to do it. Yup…I’m a newbie.

Thanks so much for your reply and I’ll let you know how it turns out.

@Ta – This post suggests that Thesis has title, description and keyword editing capabilities built-in. http://diythemes.com/thesis/rtfm/copy-all-in-one-seo-to-thesis/ You should be able to do this from the WordPress editor for any page or post. You should not have to work with custom-functions.php or any other code.

Note that Google and Bing do not use keywords meta tag as a ranking factor, so there’s no need to add keywords there.

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