Review of Mitch Joel’s Six Pixels of Separation

Sep 22, 2009

Over on the Social Media Club Seattle website, they have posted my review of Mitch Joel’s new book: Six Pixels of Separation.

Here’s a taste from the review:

Today building an online brand is something anyone can do. In fact, even if you are not online, your brand is being created for you by the search engines and by other people who are. The tools that social media superstar Chris Brogan has used to create one of the most successful online brands ever are available to everyone, and most of them are free. In this new media ecosystem, some business strategies that used to work will now lead to extinction. We can’t expect old business models – like pushing ads out to thousands of subscribers – to have the desired effect on new channels like mobile phones. [Read more...]

Joel speaks from experience and, imo, he is right on target. Would love your comments. Let me know what you think.