Comments on: What is a Landing Page? Google AdWords Tip

By: Dan

Dan — Sun, 12 Oct 2008 13:58:11 +0000

Not only will a tailored landing page boost your ROI, but it will also increase your quality score. Adwords examines the landing page for keyword relevance. Creating a tailored landing page increases relevance, and thefreo increase the quality score.

By: tv bracket

tv bracket — Mon, 14 Apr 2008 07:32:28 +0000

So glad I found this article. I read so many adsense related article, but none of them are saying the importance of keyword optimization. From now on, the minor S plural letter won’t look the same anymore for me.

By: Mark McLaren

Mark McLaren — Wed, 26 Dec 2007 07:09:30 +0000

A conversion rate of 10% to 15% is excellent, Khalid, as you know. The idea of creating customer personas is also excellent. It’s something we do, as well.

What I try to stress to my clients is that content on a website, whether it is on a landing page or any other page, is not about making the visitor do anything. The point is authenticity. Do everything you can to help the visitor understand what you are really offering. Once they understand, they can decide for themselves if they need your product or service.

Make an effort to define an ideal customer profile (or profiles). This is the “persona”. Help the site visitor (or in the case of AdWords, the person reading your AdWords ad) figure out whether she matches that persona or not. Let those who don’t need your product or service eliminate themselves, so you don’t have to spend time helping them figure this out.

By: Khalid Hajsaleh

Khalid Hajsaleh — Mon, 24 Dec 2007 21:31:48 +0000

Creating a good/optimized landing page can make the difference between the success and the failure of PPC campaign. We find that most landing pages convert less than 5% of their traffic into actual clients or prospects. That has been acceptable since traffic did not cost as much. But with rising PPC costs, there is a lot more focus on conversion rate. One of the approaches we followed is creating optimized landing pages is starting with creating customer personas which the copy and the design of the page will cater to. At the end, we do see landing pages with conversion rates between 10 to 15%.

By: Megan L

Megan L — Fri, 30 Nov 2007 15:17:56 +0000

You are right that the most effective landing page gives the visitor exactly what he or she is looking for, but you can’t do that by putting as much information as possible on a landing page. When you distract users with too much content and copy, you put the burden on them to do the work. Just because someone clicked on a banner or ad, it doesn’t mean they are willing to invest the time it takes to read and navigate a landing page full of content, links, and information. Instead of taking the “kitchen sink” approach to landing pages, we send visitors to simple multistep landing experiences that give respondents a few simple choices to make based on who they are and what they are looking for, and each subsequent page they land on gives them more information that is relevant to them. Overall, we are able to give the visitor exactly what he or she is looking for, but by sending them through a very simple, linear landing experience, instead of a one-stop-shop type of landing page. If you have time, check out our blog at http://www.nomorelandingpages.com to learn more.

By: Phil Dunn

Phil Dunn — Thu, 29 Nov 2007 04:08:43 +0000

And once you hit that “sweet spot,” where AdWords advertising dollars spent are outpaced by revenue generated by the campaign, you are literally golden.