Web Marketing Tip #4: Use Keywords in Web Page Titles

Page titles are a critical and often overlooked part of web marketing and search engine optimization. If you have ever tried to find a business on the Web by typing the name of the business into Google or another search engine only to be confronted by dozens of pages that refer to that business — with none of them actually providing a link to the business’s website — then you are familiar with missing or weak page titles.

Many web pages have default values like “Untitled Document” or “New Page 1” as their title. The title displays along the top of your web browser. Few people even notice it. But search engines definitely notice page titles. The title is one of the first places a search engine like Google looks to determine what a web page is about.

Web Marketing Tip - Use Keywords In Page Titles

The page title is one of the first things search engines look at to determine what a web page is about. Many web designers forget or don’t know about the importance of page titles, hence the prevelance of (totally useless) default page titles like “Untitled Document” and “New Page 1”.

If a business’s website does not show up on the first page of results when you type the business name (and the city the business is in if it’s a common name) into a search engine, the business name is probably not in the title of the website’s home page.

If you don’t know how to change your website’s page titles, see Web Marketing Tip #5 (coming soon) or comment on this post and I will get to it right away!

If you are using a website building tool on a service like Register.com or Yahoo! Geocities that makes it difficult to change page titles, then it’s time to get a new hosting setup! Your new customers will thank you.

Web Marketing Tip #4 is “Use Keywords in Web Page Titles” because the name of your business is obviously not the only thing people search for when looking for businesses like yours. If yours is a local brick and mortar business, put your address in the page title of your home page, or at least the city, state and Zip code. If you are the business owner and you want people to find your business’s website when they search for your name — put that in the title as well.

For example, note that “Mark McLaren” is in the title of my McBuzz Communications website home page and my McBuzz Communications blogspot blog. If you Google “mark mclaren”, you will find both sites on page one. (Search results vary from week to week. Right now I’m on page one.)

Don’t use the same title for every page in your site. Tailor page titles to the content of each page. One of the great features of WordPress is that it creates page titles for you automatically. Put keywords in the titles of your posts and they appear in your page titles as well.

If you have a local business in a particular neighborhood, use that neighborhood name in your page titles. In many cases, this will do wonders for your position in search results.

Of course, you want to use keywords in lots of other places besides page titles, but — first things first — page titles are a great place to start.

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