McBuzz Communications is a Web Analytics Association Member
McBuzz Communications: Web Analytics Association
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Archive for July, 2007

Upgrading Firefox Web Browser? Read This First

There’s a post on the Web Marketing Pro Blog for anyone considering upgrading their Firefox browser from version 1.5 to 2.0. Some of your add-ons, extensions, even passwords, may be lost when you upgrade.

Popularity: 60% [?]

Great Free Font Tool: Find Fonts Online with Identifont

Identifont is a free online tool you can use to figure out the name of a font when all you have is a sample on a Web page or in print. If you have ever racked your brain trying to purchase or download a font that matches one you have seen somewhere, check out this free Web-based tool at www.identifont.com.

Identifont walks you through a series of questions and lets you choose the characteristics of letters, numbers and symbols until you find the font you are looking for — or one that closely resembles it.

Identifont Web-based font finding tool

The easy-to-use, Web-based interface on Indentifont.com walks you
through a series of questions until you find the font you are looking for.

The tool works best when you have a full set of letters, numbers and symbols to refer to. If you only have a limited number of lower-case letters in a logo or tagline, for instance, you will have a harder time choosing characters that match.

Before buying a font you like, check to see if a free download is available. Click here for several free font resources on fonts.com.

Popularity: 64% [?]

Google and John Chow: Rewarding Useful Content, Punishing Link Buying

Google is working hard to deter webmasters and bloggers who use underhanded tactics to improve their site’s rank in Google search results pages. There is an interesting discussion about this on the Pronet Advertising blog: Why We Rank #1 for ‘John Chow’ and Why You Shouldn’t Mess With Google.

Here’s the bottom line, a great quote from Amrit Hallan:

People spend so much time trying to outsmart the search engines. If they spent the same time, and energy, on actually building the quality of their websites or blogs, it’d be a lot more beneficial to them, and to their readers.

This is true because Google is doing a good job determining what “underhanded” means in the context of search engine optimization. John Chow is a successful blogger who has been paying others to create links (”paid links”) from their sites to his blog in order to improve his ranking in Google and other search engines.

Part of the debate hinges on whether Google is right to say that buying links — instead of encouraging other sites to link to a site by creating useful content, fostering relationships with other bloggers & webmasters, etc. — is underhanded or “black hat”.

Google offers a fair amount of explanation for its practices. Read more here: My site’s ranking in Google

And, in particular, check out Why should I report paid links to Google?

Popularity: 42% [?]

McBuzz Communications Moves to Seattle, WA

It’s official. McBuzz Communications LLC has moved its offices to Seattle, Washington.

Here is our new address:
2701 California Ave. SW #269
Seattle, WA 98116

Our toll free phone number remains the same: (800) 209-2919.

We will continue to serve our customers in Pittsburgh, of course, with the same courtesy and attention to detail we have always provided. (Pittsburgh customers can still use the (412) 344-2328 phone number.)

Face-to-face meetings outside the Seattle area will require a little more advance planning. Otherwise — business as usual!

Popularity: 41% [?]

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